Change or Die

Eric Fuller
4 min readJul 2, 2020

I’ve been polite and deferential. I’ve written pieces laced with song lyrics and humor. I’ve tried to rally teams and boost spirits. We’re just not getting it. New revenue will be zero this year. Refund requests will mount in urgency and government mandates are coming. Get real fast. Get small. Hope is not a strategy. The reckoning is here.

I used to be such a sweet, sweet thing
’Til they got a hold of me
I’d open doors for little old

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Eric Fuller

Consultant to the entertainment industry. Author: Forbes.com. Fan of travel, food, theater & music. Teller of Dad jokes. Eric@FullerFacts.com @ericsfuller