Sukhinder Singh Cassidy and 200 more out at Stubhub

Eric Fuller
5 min readMay 28, 2020

Yesterday, Forbes magazine published an article describing the epic misfortune of Eric Baker and Viagogo purchasing StubHub just in time to see the entire live events industry decimated by Covid-19.

https://www.forbes.com/sites/noahkirsch/2020/05/27/worst-deal-ever/#7647a10788d1

This morning, Billboard published an article confirming StubHub’s president Sukhinder Singh Cassidy and 200 others are going or gone. When the top executives leave, it’s the closest thing you’ll get to the ringing of a bell.

https://www.billboard.com/articles/business/9391903/sukhinder-singh-cassidy-exits-stubhub-restructure-job-cuts

Both stories talk about my predication of why StubHub will likely file for bankruptcy. Neither explains my logic, so I will.

Live events basically shut down on March 15, 2020. With the possible exception of NFL for whom a different set of rules apply, likely no mass events will occur with a full audience before 2021. My guess is we’re going to be into the spring of 2021 before we start to see full rooms again, if then.

All tickets sold for events from March 15, 2020 until live events resume are either being rescheduled or canceled.

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Eric Fuller

Consultant to the entertainment industry. Author: Forbes.com. Fan of travel, food, theater & music. Teller of Dad jokes. Eric@FullerFacts.com @ericsfuller