True AF Newsletter — January 11th, 2021 — Click to view and please subscribe to stay updated.

I’ve written so many stories about StubHub over the years. There is a common thread among them. StubHub is the OG of ticket resale. …

It’s gut check time for the ticket markets. The big players have begun moving the pieces around the board. DTI management, the hedge fund backed ticket consolidator has reported gone into contract for the acquisition of TEVO, Broker Genius and Seat Scouts. TEVO is the ticket broker backed secondary market…

I’ve been polite and deferential. I’ve written pieces laced with song lyrics and humor. I’ve tried to rally teams and boost spirits. We’re just not getting it. New revenue will be zero this year. Refund requests will mount in urgency and government mandates are coming. Get real fast. Get small…

In difficult times it’s easy to let optimism cloud your ability to perceive reality. There is a saying that nothing focuses a man’s attention like his imminent execution. But, in reality, you feel no pain even while your neck rests on the wooden base of the guillotine. By the time…

I took the last week off from working on Rescue Meet ( https://www.RescueMeet.com ), my project to help the live entertainment industry regroup and resume because it just didn’t seem all that important when compared to the issues of life and death which were playing out live on television.

…

Yesterday, Forbes magazine published an article describing the epic misfortune of Eric Baker and Viagogo purchasing StubHub just in time to see the entire live events industry decimated by Covid-19.

https://www.forbes.com/sites/noahkirsch/2020/05/27/worst-deal-ever/#7647a10788d1

This morning, Billboard published an article confirming StubHub’s president Sukhinder Singh Cassidy and 200 others are going or gone…

Rescue Meet virtual conference confirmed: May 19, 2020 at 9 am PST

The entire live entertainment industry is teetering. When will fans be allowed back into venues? When will fans be willing to come back? Who will still be in business by then?

Rescue Meet is bringing together top leaders…

The Plan to Save Live Entertainment

There are times in life where you have to make a hard choice. There are times in life when the hard choice is forced upon you. There are times in life where everything which defined your life evaporates in an instant. There are times…